After building Rs 350-crore beauty brand Kay Beauty, Katrina Kaif shares money advice for women: ‘Financial independence is important’

For Katrina Kaif, beauty has never been just about looking good on screen. The actor, who has spent years being associated with some of Bollywood's most memorable make-up looks, has also built a business that has grown well beyond the film industry. Her beauty brand, Kay Beauty, has crossed Rs 350 crore in sales, and its latest milestone takes the company to London, where it has launched at Space NK. While the internet has been busy discussing everything from her appearance to her postpartum weight, Katrina has been focused on expanding her business. At the London launch, the actor spoke about entrepreneurship, financial independence, trusting one's instincts and why women should learn to become their own biggest cheerleaders. Her advice is refreshingly simple: if you can turn something you genuinely love into a business, you are already on the right track.

Katrina Kaif's Kay Beauty Business Crosses Rs 350 Crore

Launched in October 2019 in partnership with Nykaa, Kay Beauty has grown into a beauty business with sales of over Rs 350 crore. What began as a celebrity-backed cosmetics brand has developed into a venture built around Katrina's interest in make-up, beauty and self-expression.

The London launch at Space NK marks another step in the brand's expansion. Space NK is a British beauty retailer known for its curated selection of premium beauty and skincare products. For an Indian beauty brand, entering this retail space is an important opportunity to reach consumers beyond its home market.

However, the business milestone comes at a time when Katrina has also been the subject of online scrutiny. The actor recently faced criticism over her postpartum weight gain, with social media users passing unsolicited comments on her appearance.

Instead of allowing the conversation to revolve around her physical appearance, Katrina has continued to focus on her work and her company. At the London event, she also spoke about how she approaches criticism and the importance of not letting it dictate one's decisions.

Katrina Kaif's Money Advice For Women Entrepreneurs

Building a business requires more than a recognisable name. It takes commitment, an understanding of the market and the ability to make decisions when things do not go according to plan. For women considering entrepreneurship, Katrina's advice centres on finding something they genuinely care about.

"If you can turn something that you're truly passionate about into your business then I truly believe that success will follow because there will be joy in what you do," she said in an interview.

It is a thought that resonates with anyone considering a business venture. Passion alone cannot guarantee commercial success, but it can make the long hours, uncertainty and responsibilities of running a company easier to navigate.

Katrina's own journey with Kay Beauty reflects how a personal interest can become a business opportunity. Her experience in the film industry gave her an understanding of make-up, beauty products and the demands of being in front of the camera. She has since used that experience to build a brand of her own.

Katrina Kaif On The Difference Between An Actress And An Entrepreneur

While Katrina has spent years working in front of the camera, she says entrepreneurship comes with a very different set of responsibilities. As an actor, she works within a filmmaking structure where the director leads the creative process. Running a business, on the other hand, requires her to take ownership of decisions.

"I think the main difference between an actress and an entrepreneur is that as an actress when you go on set the director is the captain of the ship and as an entrepreneur you are making choices and taking decisions on a daily basis and it's a lot of responsibility. So, you have to really trust your instinct," she said.

The distinction is an interesting one. While acting requires an individual to interpret a character and collaborate with a director, entrepreneurship involves making choices that can influence a company's direction, products and growth.

For Katrina, trusting her instincts has become an important part of her business journey. It is also a reminder that moving from a familiar profession into entrepreneurship requires a different mindset.

Kay Beauty Products And Katrina Kaif's Favourite Film Looks

Katrina's relationship with Kay Beauty is not limited to business meetings and product launches. The actor also shared that her sisters are among the brand's biggest fans. "Honestly, my sisters are Kay Beauty's biggest fans and that is really special to me," she said.

The personal connection is an important part of the brand's story. Beauty products are often associated with individual preferences, and having family members who genuinely enjoy using them makes the experience more meaningful.

Katrina also revisited some of her memorable looks from films. Among her favourites is the pink outfit she wore in Singh Is Kinng, which remains a recognisable look from her filmography. "The pink outfit I wore in Singh Is Kinng. Yeah, I love that look," she said.

She also recalled the blue fringe dress from Race and the pink mini-skirt dress from Jee Karda, highlighting how certain outfits from her films continue to stay with her. For someone who has spent years working with make-up artists, stylists and costume designers, these looks are a reminder of how closely beauty and fashion have been linked to her career.

Katrina Kaif On Social Media Trolling And Self-Belief

The internet can be a difficult space for celebrities, particularly women, who are often judged for their appearance, personal choices and professional decisions. At the Kay Beauty launch in London, Katrina spoke about why she does not allow online criticism to control her actions.

"If I let that dictate my actions, I think I would be paralysed with fear, unable to move ahead in my life or any sphere of life. You have to be your own biggest cheerleader," she added. Her message is particularly relevant for women navigating professional spaces where criticism can sometimes become a barrier to taking risks.

For Katrina, the ability to keep moving forward comes from learning to trust herself rather than constantly seeking approval from others. And perhaps that is the bigger takeaway from her entrepreneurial journey.Building a business worth over Rs 350 crore is a significant achievement, but Katrina's advice goes beyond the numbers. It is about finding joy in one's work, taking responsibility for decisions and having the confidence to keep going, even when the internet has something to say.